SoBe Burger opens on Western Road on Thursday, with 100 free burgers at 1pm

SoBe Burger^1,2,3, a smash burger chain founded in London in 2019, opens at 62 Western Road in Hove on Thursday 12 November. The first 100 customers at 1pm get a free burger, and the menu is half price from Thursday to Sunday 15 November.

The Argus⁴, which reported the opening, says there will also be a DJ and a prize wheel on the day. SoBe’s own page asks people to sign up with their email to claim the opening offers, though it gives no other terms.

Baleena Mattu of SoBe Burger Brighton told the Argus that the new branch follows Grubbs, “a Brighton institution for 46 years, that came before us”. She said: “We have huge respect for what Grubbs achieved and the place it holds in the local community - donating the Grubbs sign to Brighton & Hove Museums felt like a small but meaningful way to honour this history.”

The menu is smashed beef burgers on double grass-fed patties, fried chicken burgers, wings, tenders and loaded fries. The original is two smashed patties with melted cheese and the house SoBe sauce in a toasted milk bun. Others include a confit garlic cheeseburger with crispy onions, a truffle cheeseburger, a green chilli burger and a hot honey chicken burger. There are two vegan burgers on plant-based patties.

The chain lists its Double Bacon Black Garlic burger, with black coffee bacon jam and black garlic mayo, as a National Burger Awards finalist. Its menu page says that one is coming soon to its non-halal venues.

SoBe hasn’t published prices for Hove yet. Its Brighton page gives opening hours of midday to 11pm, seven days a week; the Argus gives 11am. The Argus says delivery will be on Deliveroo, Uber Eats and Just Eat.